Learn how to use Sark App.

Follow these simple steps to add your website, track visits, track leads or sales, and read your dashboard.

Start Here

Sark App helps you answer a simple question: where are your visits, leads, and sales coming from?

  1. Create your account.
  2. Confirm your email.
  3. Add your website.
  4. Copy your tracking code.
  5. Put the code on your website.
  6. Check that visits are showing.
  7. Add lead or sale tracking when you are ready.

Step 1: Add Your Website

A website in Sark App is the site you want to track. When you add it, Sark App creates a special tracking code for that site.

  1. Log in to Sark App.
  2. Go to Sites.
  3. Click Add New Site.
  4. Type your website domain.
  5. Click Add.

Examples you can enter:

example.com https://example.com www.example.com

Step 2: Get Your Tracking Code

A tracking code is a small piece of code that tells Sark App someone visited your website.

  1. Go to Sites.
  2. Find your website in the list.
  3. Under Options, choose Install.
  4. Copy the tracking code shown in the popup.
  5. Paste it on your website before the closing </body> tag.
Shortcut: Sites -> Options -> Install

The code will look like this:

<script src="https://cdn.sark.app/sarkapp.js" data-api-key="YOUR_API_KEY"> </script>
Do not use the example key above. Your real code is inside Sark App under Sites -> Options -> Install.

Step 3: Track Instagram, Email, YouTube, And Ads

If you want Sark App to use a specific source for your visitors, use a special link with utm_source.

Think of utm_source like a label. It tells Sark App, "this visitor came from Instagram" or "this visitor came from email."

Simple examples

https://yourwebsite.com/?utm_source=instagram https://yourwebsite.com/?utm_source=email https://yourwebsite.com/?utm_source=youtube

Better examples with campaign names

Where you post the link Example link
Instagram bio https://yourwebsite.com/?utm_source=instagram&utm_medium=social&utm_campaign=bio
Email newsletter https://yourwebsite.com/?utm_source=email&utm_medium=newsletter&utm_campaign=weekly
YouTube description https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=description
Use these links anywhere you share your website: Instagram, email, YouTube, Facebook, ads, or text messages.

Step 4: Track Leads

A lead is someone who does something important, like filling out a form, booking a call, or clicking a phone button.

Use lead tracking on a thank-you page or after someone completes a lead action.

<script src="https://cdn.sark.app/sarkapp.js" data-api-key="YOUR_API_KEY" data-event-type="conversion" data-event-id="lead"> </script>

After this works, your Leads number should go up in your stats.

Step 5: Track Sales

A sale is when someone buys from you. Put sale tracking on your order confirmation page or thank-you page.

<script src="https://cdn.sark.app/sarkapp.js" data-api-key="YOUR_API_KEY" data-event-type="conversion" data-event-id="purchase" data-value="100" data-currency="USD"> </script>

Change data-value to the sale amount you want to track.

Step 6: Understand Your Stats

  • Visits: people who came to your website.
  • Leads: people who completed a lead action.
  • Sales: people who purchased.
  • Revenue: money tracked from sales.
  • Source: where the visitor came from, like Instagram, email, Google, or YouTube.

If you see visits but no leads or sales, your visit tracking is working. The next step is to add lead or sale tracking.

Step 7: Share A Dashboard

Public Share lets you send a view-only dashboard to your team or clients. They can see the stats you allow, but they cannot control your account.

  1. Go to Sites.
  2. Open Stats for a site.
  3. Open Public Share.
  4. Create a link.
  5. Send the link to your team or client.

Troubleshooting

I see zero visits. What should I check?

  • Make sure the code came from Sites -> Options -> Install.
  • Make sure the code is on your website.
  • Open your website in a browser after installing the code.
  • Wait a few minutes, then check Sark App again.

Where do I paste the code?

Put it before the closing </body> tag on your website. If you use a website builder, look for a place called Custom Code, Header/Footer Code, Tracking Code, or Scripts.

How do I know Instagram or email traffic is working?

Use a link with utm_source. Example: https://yourwebsite.com/?utm_source=instagram.

My conversions are not showing.

Visits and conversions use different code. If visits are showing but leads or sales are not, add the lead or sale tracking code to the right page.